Category: Uncategorized

Do you know what is User-Generated Content?

User Generated Content is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans. It can refers to video, blog post, picture. UGC isn’t paid for, and its authenticity makes the user the brand advertiser as well. So, what is good User-Generated Content? I would like to share two very successful User-Generated Content campaigns.

1. Wayfair

Wayfair is an online furniture store and it has a UGC campaign on instagram that let customers showcase the results of their online shopping items. Using the hashtag #WayfairAtHome, users can post their home setups featuring with Wayfair item. 

Then, Wayfair reposts user’s UGC and provides a link so users can shop for the items featured in a real customer’s home. This is a fun campaign and it can help engage user shop and buy Wayfair products.

2. Burberry

Burberry has a UGC call Burberry’s Art of the Trench UGC campaign in 2009. This campaign is asked its loyal fans to upload pictures of themselves and their friends wearing the brand’s iconic trench coat and then they showcased on a dedicated microsite and their Facebook page.

UGC is very successful and it can help companies promote their products effectively. Also. its authenticity that in a study run by Cohn & Wolfe, 63% of consumers said they would rather buy from a company they consider to be authentic over a competitor. Moreover, most of the UGC are post by customers that they may more convictive. According to The Psychology of Brand Trust & Influencer Marketing, 92% of people are more likely to trust a recommendation from another person over branded content.

Do you know any successful UGC campaign? Welcome to share below.

References:

What is User Generated Content (and Why You Should Be Using it). (2019, May 03). Retrieved from https://www.tintup.com/blog/user-generated-content-definition/

Bernazzani, S. (n.d.). The 10 Best User-Generated Content Campaigns on Instagram. Retrieved from https://blog.hubspot.com/marketing/best-user-generated-content-campaigns

The Psychology of Brand Trust & Influencer Marketing – Blog. (2018, August 07). Retrieved from https://www.expertvoice.com/the-psychology-of-brand-trust-influencer-marketing/

It Sounds Amazing…But Do You Know What’s the Internet of Things?

Do you know what is the internet of things? In fact, you already know about IoT because it among us such us Google Glass, Apple iWatch. The Internet of Things refers to the billions of physical devices around the world that are now connected to the internet, collecting and sharing data.  According to the  BI Intelligence, the number of devices in the Internet of Things (IoT) will have doubled between 2014 and 2019.

Smart Home

Internet of Things is the connection of everyday products like cars, alarm clocks, and lights to computing devices via the internet. The Smart Home is probably where customers are likely to come into contact with internet-enabled things and there contain many difference type of IoT.

  1. The refrigerator connected to the internet and recognise your need and display a message on its screen or your phone about the best food deals around you. Also, if your refrigerator partner is supermarket then you can order any stuff you want through its screen.
  2. Smart speakers is kinds of customer technology. It can playing music, looking up facts online, check the weather, reading us the news headlines, and controlling smart home devices. For example ,Google Home.
  3. Smart locks is one of the IoT for grant safety, convenience, connectivity, and peace of mind to homeowners. It is smart keyless lock that integration of your smart locks into your security system can increase connectivity among all of your devices. 
https://youtu.be/hIEIGDsbKqY

Internet of Things analysing customer buying habit across the platforms customers use and getting a better insight into the buying journey. I think IoT is engage customer to tell business what they want and improving their life with all the smart devices. Do you have any smart devices? Feel free to share your user experience below.

References:

How the Internet of Things impacts marketing. (2018, May 15). Retrieved from https://www.i-scoop.eu/how-the-internet-of-things-impacts-marketing/

Gaskin. (2019, March 21). How the Internet of Things Is Disrupting Digital Marketing. Retrieved from https://digitalmarketinginstitute.com/en-au/blog/19-03-2018-how-the-internet-of-things-is-disrupting-digital-marketing

Gainey, J. (n.d.). 6 Predictions for the Convergence of IoT and Digital Marketing. Retrieved from https://blog.hubspot.com/marketing/6-predictions-for-the-convergence-of-iot-and-digital-marketing

Ranger, S. (2019, February 26). What is the IoT? Everything you need to know about the Internet of Things right now. Retrieved from https://www.zdnet.com/article/what-is-the-internet-of-things-everything-you-need-to-know-about-the-iot-right-now/

Is My Email in SPAM Folder?

Email marketing is one of important digital marketing strategy of sending email to prospects and customers. According to The ultimate mobile email statistics overview, 67,2% of consumers use a smartphone to check their email and 68,9% of recipients view marketing mails on the smartphone 2-3 days per week. However, people are all sick of Spam therefore you should ensure your emails campaign are not being erroneously filed as spam.

How to avoid the Spam Folder

    Avoid contain spam trigger word

    The first way to avoid the spam folder is word ing of email. If the email contain spam trigger word, it will more likely to end up in the spam folder. In the Email, you should not come up as Needy(making exaggerated claims),Sleazy (being too pushy) ,Manipulative (sudden/unnecessary urgency),Cheap (no pre-qualification/everybody wins),Far-fetched (too good to be true) and Shady (ethically/legally questionable).

    Problems with attachments

    You should very careful when your email contain attachments. It is sensible to large attachments and the file type. You should avoid contain overly large attachments and Executable attachments, such as .exe, .zip, and .swf, should be avoided entirely.

    I always received many Spam Email in my email folder but actually some of them such as email advertising are very interested me. Do you think Spam are really bother you?

    References:

    Brantz, C. (2013, November 07). How to Avoid the Spam Folder. Retrieved from http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/how-to-avoid-the-spam-folder

    Email Marketing Made Simple: A Step by Step Guide [ Examples]. (n.d.). Retrieved from https://optinmonster.com/beginners-guide-to-email-marketing/

    The ultimate mobile email statistics overview. (n.d.). Retrieved from https://www.emailmonday.com/mobile-email-usage-statistics/

    The Ultimate SPAM Trigger Words List: 474 Keywords to Avoid in 2019. (2019, May 10). Retrieved from https://www.automational.com/spam-trigger-words-to-avoid/

    Is Dove social media marketing failing?

    In my last post, I discussed good example of using social media marketing. Today, I’m going to talk about failure example, which is Dove.

    Dove is a personal care brand that known for empowering women and focusing on natural, realistic standards of beauty. However, it took a big mistake in social media marketing in 2017. What did Dove do in 2017?

    In 2017, Dove posted an advertising in FaceBook page and this adverting was criticised as “racist” for showing a black woman removes her brown shirt and underneath is a white woman with light shirt. Many social media users think that it evoked a long-running racist trope in Dove soap advertising: a “dirty” black person cleansed into whiteness. This advertising doesn’t fit brand message and made many customers angry and uncomfortable.

    A make-up artist shared screenshots on her Facebook page and share two videos about this advertising.

    Goodmorning America Interview: https://www.facebook.com/naythemua/videos/1665331593517198/

    RESPONSE FROM DOVE:  https://www.facebook.com/naythemua/posts/1662337033816654

    Also, this advertising attracted criticism on social media even create #BoycottDove hashtags in Twitter.

    Although Dove removed the advertisement in FaceBook page later and apologises for ‘racist’ advertisement in social media, it doesn’t do much that Dove still lost many customers because of this advertisement.

    In this case, we can see that social media is very powerful and influential. Company should always reviews it content from different perspective and make sure that it fit brand message and doesn’t offend. Do you know any social media marketing failures? leave a comment below and let’s discuss together.

    References:

    Astor, M. (2017, October 08). Dove Drops an Ad Accused of Racism. Retrieved from https://www.nytimes.com/2017/10/08/business/dove-ad-racist.html

    Impact. (n.d.). 6 Social Media Marketing Failures & What You Can Learn from Them. Retrieved from https://www.impactbnd.com/blog/social-media-marketing-failures

    How’s Boost Juice using social media?

    Social media is one of the most important aspects of digital marketing and it can help company reach million of customer worldwide. There are lot of companies using well in social media marketing. Today, I’m going to talk about how and what is Boost Juice doing with social media

    As I said before, social media is great tool to reach customer worldwide, but it also can be a helpful factor in increasing company revenue. Boost Juice understand how important social media is and it track the right social media KPIs which is engagement. Engagement measures the amount of likes, shares and comments that Boost Juice social media received.

    1. Likes

    https://www.facebook.com/boostjuice/

    Boost Juice FaceBook page has 741K likes and like leads to more attention and people will more likely buy something popular. Also, more likes deserve higher spot in search results. Therefore, number of likes is very important to company.

    2. Active Followers

    https://www.instagram.com/boost_juice/?hl=en

    There are many followers in Boost juice FaceBook page and Instagram account, but social media KPIs is focus on active followers which is someone interacted with boost juice content in past 30 days. They also likes and comment in boost juice social media. These active followers are Boost juice target customers and Boost need to understand what they needs and wants to remain existing active followers and make others followers active.

    3. Comments

    Comment in social media is conversation between company and customers.Therefore, it is very important for company to respond the comments and build good relationship with customers. Boost is doing very well in conversation because it reply customers comments even complaints effectively . Also, responding customers comments in social media will increasing brand image and retain existing customers.

    https://www.facebook.com/boostjuice/

    I think social media is very popular nowadays. According to The Statistics Portal, there was 2.62 billions of social media users worldwide in 2018 and the number of users will continue increasing in following years. Therefore, social media marketing is one of most important method to help company reaching customers and increasing revenues. Boost Juice is one of the example which using social media to promote their brand. Do you know others companies who doing very well in social media marketing? Feel free to comment and let’s discuss together.

    Reference:

    Number of social media users worldwide 2010-2021. (n.d.). Retrieved from https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

    Impact. (n.d.). 10 Social Media KPIs You Should Track and Monitor. Retrieved from https://www.impactbnd.com/blog/social-media-kpis

    Netflix doesn’t just produce good show.

    Netflix has around 150 million subscribers in 2018 and Netflix said that it added nearly 9 million new paying subscribers during the final three months of 2018. Why is this happening? It is because Netflix not only produce good show, but also know how to use digital marketing techniques to acquire new customers and retain existing customers.

    Firstly, My Netflix home page is very clear and useful. It is different than others that it will use proprietary algorithms to predict what kind of content you’ll enjoy. Also, it will save your last seem movie and help you find it easily.

    Secondly, Netflix can use on many devices such as computer, smartphone and smart television etc. Users can use Netflix whenever and wherever they want. This is one of the best thing when use Netflix.

    Thirdly, Netflix understand their target audience spend a lot of time in social media. Therefore, it uses Instagram, FaceBook, Twitter and Email marketing to promote it’s new movies and series.

    These few digital marketing principles make Netflix so successful. It focus on understanding target audience that what they want and needs. Also its products are designed so well that you and I have been sucked into shows.

    References:

    Boitnott, J. (2018, February 20). Netflix Shows Are Entertaining Enough, But It’s the Digital Marketing That’s Masterful. Retrieved from https://www.entrepreneur.com/article/308822

    Fiegerman, S. (2019, January 18). Netflix adds 9 million paying subscribers, but stock falls. Retrieved from https://edition.cnn.com/2019/01/17/media/netflix-earnings-q4/index.html

    Mobile Apps are important for your brand

    Do you know how many mobile apps in your smartphone? When will you use your mobile Apps? Nowadays, number of mobile user is greater than desktop users! According to ComScore mobile apps dominate time spent vs. the mobile web, with a slightly higher split for smartphones than tablets, US customers spent 87% in mobile apps. Consequently, business should more effectively use mobile channels for attracting customers.

    How to develop effective mobile app marketing strategy?

    Mobile Apps are a powerful way for brands to build deeper relationships with their customers, but how?

    1. User-Friendly: Apps should offer simple layout and provide tutorial for first users. Provide your app user with an enjoyable experience.
    2. Make your app discoverable everywhere: Pay search advertising which can increase visibility and drive app downloads.
    3. Make your app’s value clear: Customer will use your apps again when they received discount or coupons. Apps should notice users any products promotion and give discount to customers such as birthday discount.

    There are many benefits of create mobile apps for both your brand and your customers. For example, build a stronger brand, connection better with customers and increasing brand profit. Remember to use effective marketing strategy and create a best mobile Apps.

    References:

    Saccomani, P. (2018, September 06). People Spent 87% of Their Mobile Time Using Apps in 2017. Retrieved from https://www.mobiloud.com/blog/mobile-apps-vs-the-mobile-web/

    Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps. (n.d.). Retrieved from https://www.thinkwithgoogle.com/consumer-insights/mobile-app-marketing-insights/

    Deshdeep, N. (2018, May 18). 10 Reasons Mobile Apps are Better Than Mobile Websites. Retrieved from https://vwo.com/blog/10-reasons-mobile-apps-are-better/

    What is YouTuber?

    Youtube is a video-sharing website and it allows users upload, comment, share on video. There are almost 1.5 billions users worldwide. YouTuber is internet celebrity who have their YouTube channel and share different type of video on their channel. This is one of the digital marketing channel that many brands will invite some popular YouTubers to promote their products. YouTube is a useful marketing tool to build personal brand or marketing your brand.

    Types of YouTuber

    Nowadays, there are different types of YouTuber around the world. Let’s talk about three popular types of YouTuber and how they work.

    1. Beauty: Beauty YouTuber are well-know on makeup and skincare. They always try on different brands’ makeup product and share their experience with their viewers on YouTube. Also, they will performing makeup tutorial to viewers. Eg, Rachel Levin.
    2. Gaming: Gaming YouTuber are focus on video games. They will record their screen while playing different type of video games and share those videos on YouTube that they can help views improve their skills. Eg, DanTDM.
    3. Fashion: Fashion YouTubers focus on clothing and accessories. Most of successful fashion YouTube have strong senses of style and they will share their daily outfit and favourites fashion stuffs with viewers. Eg, Zoella.


    Advantages of being YouTuber

    • Sharing your daily life with others
    • Communicating with others worldwide
    • Earning money – YouTube will pay YouTuber money depend on their subscribes number.
    • Having sponsor
    • Collaborating with other YouTubers

    References:

    YouTuber. (2019, April 08). Retrieved from https://en.wikipedia.org/wiki/YouTuber

    Gordon, K. (n.d.). Topic: YouTube. Retrieved from https://www.statista.com/topics/2019/youtube/

    Do you like food delivery?

    Nowadays, food delivery service is very popular but do you know why? There are a lot of food delivery companies in Australia. Let’s pick two of them to analyse the reason why they are doing well in food delivery industry.

    Uber Eats

    Uber Eats was founded in 2014 and user can use Uber eats App to read menus, order and pay for food. There are few reason why Uber Eats are doing well :

    1. Easy to use : App shows “popular restaurant near you”, “Top categories”,”Price”,”delivery time”etc.
    2. Review feedback rate: Both sides can give comment and score each other.
    3. Complaint department: Effectively handle complaints.
    4. Delivery tracking: Use App to track where your food is.

    EASI, make your life easier

    EASI is one of the food delivery apps in Australia and it have more than 12000 restaurant partners. Also, EASI is now serving more than 1,000,000 users in Melbourne, Adelaide, Sydney, Brisbane, Perth, Hobart and Canberra. The reason why EASI can be one of most popular food delivery apps in Australia is :

    1. Variety Stuff: EASI deliver dessert, drink, flowers and fresh food, etc.
    2. Delivery coupons: Easy to get different EASI delivery coupons.
    3. Value users’ feedback: Effectively handle customers complaint.
    4. Many choices: EASI have many restaurant partners.

    References:

    Zeng, N. (n.d.). About US. Retrieved from http://melbsc.com.au/en/aboutus.html

    Uber Eats How it Works. (n.d.). Retrieved from https://about.ubereats.com/

    3 Popular Online Shopping Websites

    Nowadays, online shopping is very popular and there are a lot of websites we can use to shop online. According to the statistic portal, revenue for online apparel in the U.S. reached $80.96 billion in 2017 and is projected to grow to over $123 billion by 2022. Today, I will share three popular online shopping websites for you guys. All of them are my favourite online shopping websites! Let’s discuss how these websites work.


    1. ASOS

    https://www.asos.com/au/women/

    ASOS is a British online fashion and cosmetic retailer. In their website, it sells over 850 brands and different categories such as clothing, shoes, accessories and skincare products. Eg, Nike, Bershka, etc. Their website is very easy to use and it shows all the information of the product, for example, size, colour and material. The best thing of this website is free shipping whatever you buy in their website.

    ASOS target customers are usually active and outgoing young people. The website normally online apparel and accessories for party, sporty and causal styles.

    2. Urban Outfitters

    https://www.urbanoutfitters.com

    Urban Outfitters is an American Multinational lifestyle retailer. This brand not only online shop, but also has physical stores. In the website, you can buy clothes, furniture, book, camera and makeup products etc. This website also provides all the information about each product that it is very convenient and easy to use. This website is very characteristic which use many different style of picture

    Urban Outfitters target customers are always fashionable people who focus on lifestyle.

    3. Shopbop

    https://www.shopbop.com

    Shopbop is a US online fashion and accessories shop. This website sells clothes, shoes, bags and accessories. However, this website is different to others website because this website also sells luxury brands’ products such as Chanel, Louis Vuitton and Gucci. If you guys want to buy luxury brand’s product, Shopbop is a good choice. 

    Shopbop target customers are high income people who love luxury products.

    Of all the consumer goods available online, these three of the online shopping channels provide the platform for customers shop at anytime in anywhere. According to IBIS, there was 14.1% annual growth from 2014 to 2019. Online shopping is being more common nowadays, customers can benefit from convenience, more options and lower prices. Do you like online shopping? Feel free to share your online shopping experience below.


    References:

    Women’s Clothes | Shop Women’s Fashion. (n.d.). Retrieved from https://www.asos.com/au/women/

    Urban Outfitters.(n.d). Retrieved from https://www.urbanoutfitters.com

    Shopbop.(n.d). Retrieved from https://www.shopbop.com

    Miller.T (2019)IBISWorld Industry Report X0004. Online Shopping in Australia. Retrieved fromhttp://clients1.ibisworld.com.au.ezproxy.lib.monash.edu.au/reports/au/industry/default.aspx?entid=1837

    U.S. online apparel and fashion market size 2022. (n.d.). Retrieved from https://www.statista.com/statistics/278890/us-apparel-and-accessories-retail-e-commerce-revenue/