Email marketing is one of important digital marketing strategy of sending email to prospects and customers. According to The ultimate mobile email statistics overview, 67,2% of consumers use a smartphone to check their email and 68,9% of recipients view marketing mails on the smartphone 2-3 days per week. However, people are all sick of Spam therefore you should ensure your emails campaign are not being erroneously filed as spam.
How to avoid the Spam Folder
Avoid contain spam trigger word
The first way to avoid the spam folder is word ing of email. If the email contain spam trigger word, it will more likely to end up in the spam folder. In the Email, you should not come up as Needy(making exaggerated claims),Sleazy (being too pushy) ,Manipulative (sudden/unnecessary urgency),Cheap (no pre-qualification/everybody wins),Far-fetched (too good to be true) and Shady (ethically/legally questionable).
Problems with attachments
You should very careful when your email contain attachments. It is sensible to large attachments and the file type. You should avoid contain overly large attachments and Executable attachments, such as .exe, .zip, and .swf, should be avoided entirely.
I always received many Spam Email in my email folder but actually some of them such as email advertising are very interested me. Do you think Spam are really bother you?
References:
Brantz, C. (2013, November 07). How to Avoid the Spam Folder. Retrieved from http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/how-to-avoid-the-spam-folder
Email Marketing Made Simple: A Step by Step Guide [ Examples]. (n.d.). Retrieved from https://optinmonster.com/beginners-guide-to-email-marketing/
The ultimate mobile email statistics overview. (n.d.). Retrieved from https://www.emailmonday.com/mobile-email-usage-statistics/
The Ultimate SPAM Trigger Words List: 474 Keywords to Avoid in 2019. (2019, May 10). Retrieved from https://www.automational.com/spam-trigger-words-to-avoid/
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